One of the most challenging aspects of growing a digital business is sharing your story. Your story is typically at the heart of your "why." Why you're willing to put yourself through the pain of self-employment.
But, your story has many parts to it. Like, when you triumphed over adversity. Or, learned something surprising about yourself. Or, when you decided to take a controversial risk that others would advise you to avoid and you either failed or triumphed based on making that decision.
Recently I realized how important it was to not only share my stories but to spend time thinking of all of the different stories that shaped my life and my current decisions.
This week I'm spending time thinking about the stories I would like to share for example:
- The story of how my mom's long-term unemployment affected my financial and personal life.
- How working at the university for 10 years and being stuck financially got me interested in blogging about money.
- How blogging about money introduced me to the world of digital business and digital marketing.
- How meeting people who retired early introduced me to the concept of Financial Independence.
- How I had a number of friends and acquaintances change their financial lives in less than three years by leveraging online business tools.
- How knowing these people and their journeys convinced me that I could do the same.
- How I worked at Starbucks while supporting my mom and how that experience prepped me for how hard entrepreneurship would be.
And, there are many more stories that I could share. But, my point is this-your story helps to share your business and in some cases the dream that you're sharing.